We love Hjordis Fogelberg - My Ibiza & Formentera
At the end of a winding dirt track deep in the countryside but just 10 minutes from Ibiza town, sits a fairy tale like indigo blue house on a hill. Outside we are welcomed by a dog and a cat while Hjordis Fogelberg invites us to come inside her beautiful home.
Her drawings decorate the walls, dreamy sketches of an old San Juan road, a leafless fig tree, picture perfect fisherman huts and so on...
Fogelberg’s work shows Ibiza in a romantic way. Raw and simple and full of sentiment.
We talk about how she grew up on the island, a Danish dad and an Australian/British mum, a childhood surrounded by nature, art and the multicultural society of actors, musicians and artists that Ibiza was in the 70s.
She tells us how she gets such inspiration from local landscapes and the sea and how she loves taking her longboard to discover hidden paths and back roads.
We ask her why she loves Ibiza, she says:
What do you love most about Ibiza?
I love the fact that you can escape from it all into the wild or get fully involved in a mad party.
What made you decide to start Love Ibiza Now?
Ibiza is a small island that lives off its tourism due to its beauty. Awareness is key and so many large companies here turn a blind eye to trying to create a more sustainable island. Surrounded by sea and mass tourism every summer? We need to protect it now.
What have you accomplished in the past 12 months?
It is a very slow process but changes are slowly taking place. So many people on the island want the change. We are in the process of finding solutions for the plastic waste and the pollution in the sea. Rome was not built in a day. My dream is to one day be able to feel proud that we live on an island that has set an example to the rest of the world.
Who/what is your inspiration?
The farm lady in the fields with her sheep beside my house. She lives off the land and makes her own baskets.
We need to go back and start re-using the things we already have here that work. My mum inspires me as well. She still swims in the sea up until the end of October and makes her own clothes.
If you had a magic wand and you could change anything what would you change?
I would make all waste plastic disappear and replace all existing plastic with a biodegradable solution. I would pass a law that meat and fish cannot be mass-produced in farms and that people who want to eat it have to choose a day of the week.